Tag Archives: trust

A Retailing Call to Action: More Bad News About Hacking

Posted on January 18, 2014 by bermanevansretail

The back story about the recent hacking episode with Target keeps getting worse!! And the implications for ALL retailers is clear: They must be more vigilant in protecting their computer networks; and they must be more responsive when hackers have … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 6 Comments

Lessons from the Holiday 2013 Hacking and Shipping Fiasco

Posted on January 10, 2014 by bermanevansretail

Now, that the dust has settled on the 2013 holiday shopping season, let’s take a look at two major problems that have impacted millions of shoppers. As we all know, there were a lot of unhappy shoppers this past holiday … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , | 4 Comments

Who’s YOUR Hero? A Tribute to Mandela and Others

Posted on December 7, 2013 by bermanevansretail

GREAT READING!!! Evans on Marketing With yesterday’s passing ofNelson Mandela, it is a good time to read the article “Why We All Need Heroes” byHitendra Wadhwa: “Steve Jobs, Mahatma Gandhi, Susan B. Anthony, or Nelson Mandela. Pick one, or another … Continue reading →

Posted in Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment