Tag Archives: trust

Don’t Be a Stereotype at Work

Posted on April 27, 2015 by bermanevansretail

As part of our self branding, we need to be confident and communicative about ourselves and our career skills in order to get promoted or to pursue a new job track. Check out this Wall Street Journal video for more … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 1 Comment

Esty: A New “B”usiness Model

Posted on April 17, 2015 by bermanevansretail

As we’ve written before, Etsy is an innovative retailer. Its company philosophy is described at its Web site: “Etsy is a marketplace where people around the world connect, both online and offline, to make, sell, and buy unique goods, The heart and soul … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

How Should You Handle Angry Customers?

Posted on March 31, 2015 by bermanevansretail

All companies treasure and understand the value of happy customers. The extent and loyalty of happy customers is often the difference between success and failure. But, how should we deal with angry customers? As a general rule, we should not … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment