Tag Archives: trust

Will Uber and Others Cause the Death of Taxis?

Posted on May 25, 2016 by bermanevansretail

During the short period that they’ve been operating, ride-hailing services such as Uber and Lyft have revolutionized the taxi and related-service businesses. Uber alone has handled well over a billion rides since its founding; and it is located around the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 2 Comments

All Are Welcome Here

Posted on May 2, 2016 by bermanevansretail

The American Express OPEN Forum has produced a valuable video, All Are Welcome Here,  based on the acceptance of diversity: “More than 10,000 small business owners around the country are sending a message. They want their communities to know that … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

Retailers: Are You Studying Demographics AND Psychographics?

Posted on April 12, 2016 by bermanevansretail

Most retailers use consumer demographics (easily identifiable and measurable data) when determining and appealing to their target market. In addition, many retailers recognize that understanding consumer lifestyles and personalities are crucial in target marketing. However, too many companies do not … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment