All Are Welcome Here

The American Express OPEN Forum has produced a valuable video, All Are Welcome Here,  based on the acceptance of diversity:
“More than 10,000 small business owners around the country are sending a message. They want their communities to know that all customers are welcome to walk through their doors regardless of religion, country of origin, or immigration status. Amanda Ballantyne of the Main Street Alliance and Elana and Danny Schwartzman, the owners of the Common Roots Café in Minneapolis, tell us about the ‘All Are Welcome Here’ campaign.”

 
Here is the headline of a poster prepared by the Main Street Alliance.


 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career) and tagged , , , , , , , , , . Bookmark the permalink.

One Response to All Are Welcome Here

  1. Pingback: All Are Welcome Here | Social Media and the Int...

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