Tag Archives: trends

Advertising’s Impact: A WebpageFX Infographic

Posted on August 31, 2015 by bermanevansretail

As marketers, we know how important that advertising can be. Nonetheless, with all of the message clutter due to competition and the expansion of multiple ad platforms — especially digital ones, getting advertising to stand out can be quite a … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Retail Sales Growth in Developing Markets

Posted on August 14, 2015 by bermanevansretail

The developed (mature) retail marketplace is seeing relatively stagnant sales growth around the globe. However, many developing markets are witnessing strong sales increases across various retail store categories. In addition, the popularity of different store formats is evolving. This has … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 1 Comment

In 2015, Online Video Is Booming

Posted on August 11, 2015 by bermanevansretail

As we’ve reported before, online video marketing has become BIG! (for example, see 1, 2). How big? take a look at this 2015 statistical infographic on the popularity of online videos by HighQ, a producer of software for the world’s … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , | 1 Comment