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Tag Archives: trends
Social Media Use by Fast-Growing Retailers
This infographic is based upon research on people’s social engagement with retailers by Exact Target.
Evolving Shopping Patterns for Electronics
According to eMarketer: “Many consumer electronics retailers and manufacturers are struggling. A new eMarketer report, ‘Consumer Electronics: The Path to Purchase, Reinvented,’ finds that their traditional products face significant disruption from the ascent of smartphones and tablets, both of which … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing
Tagged consumer electronics, customer expectations, eMarketer, experiential retailing, merchandising, multichannel, online shopping, opportunity, shopping, smartphone, tablet, technology, trends
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Retail Trade-Offs: Self-Service Vs. Human Service
In order to streamine costs to better compete with online retailers and to increase their profit margins, more and more retailers have turned to self-service. While shoppers like this in some situations, (a) there are many instances where they want … Continue reading
Posted in Part 1: Overview/Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, multichannel, online shopping, opportunity, self-service, trends
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