Tag Archives: trends

Timing Holiday Promotions

Posted on November 7, 2013 by bermanevansretail

We know that many consumers will be hunting for bargains during the 2013 holiday season. And many retailers will be timing their discounts very carefully to generate the most total revenues — ahead of their competitors. So, what are retailers … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

Better Personalizing the Retail Experience

Posted on November 4, 2013 by bermanevansretail

In this multichannel era, it is imperative that store-based retailers work harder on their customer personalization efforts. As noted by Linda Lacina, writing for Entrepreneur: “The key to keeping brick-and-mortar relevant to shoppers lies in personalization. That’s one of the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 2 Comments

Private Label: A World of Difference

Posted on November 3, 2013 by bermanevansretail

During the recent recession, the sales of private-label products rose dramatically, due to more consumers shopping for lower-priced merchandise. Private-label sales are expected to remain strong in  the future as retailers have also introduced “premium” private brands and otherwise expanded … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment