Tag Archives: tips

Small Biz Retailer: Helpful Insights and Resources

Posted on November 18, 2013 by bermanevansretail

Small Biz Retailer is a Web site that focuses on smaller firms. It offers a wide range of useful information: “The big retailers typically have people to whom to delegate many tasks. The challenge for the so-called ‘small retailers:’ they … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , | Leave a comment

Advice for Retailers: How to Better Use Pinterest

Posted on November 16, 2013 by bermanevansretail

As we know, Pinterest is a growing social media site that attracts a large audience, the vast majority of whom are women. According to Tim McMullen and Ryan Woolley, writing for Chief Marketer: “According to the National Retail Federation, consumers … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

Timing Holiday Promotions

Posted on November 7, 2013 by bermanevansretail

We know that many consumers will be hunting for bargains during the 2013 holiday season. And many retailers will be timing their discounts very carefully to generate the most total revenues — ahead of their competitors. So, what are retailers … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments