Tag Archives: technology

Macy’s Evolving Digital Strategy

Posted on September 27, 2012 by bermanevansretail

Macy’s has really ramped up its digital strategy.

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , | Leave a comment

How Retailers Track Shoppers: An Infographic

Posted on September 24, 2012 by bermanevansretail

More and more retailers are tracking the behavior of customers, and then using the information to customize the shopping experience. Check out this infographic. by NowSourcing. Learn about infographic design.  

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

Adobe’s 2012 Mobile Consumer Survey

Posted on September 24, 2012 by bermanevansretail

Check out this research on mobile consumers from Adobe. Look at the differences by age group. Are these results surprising to you? Click the chart for more information.

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment