Tag Archives: technology

How Superior Retail Web Sites Get Designed

Posted on April 20, 2015 by bermanevansretail

We can learn a lot from how the best Web sites get designed. As Austin Knight writes for HubSpot: “Style guides have always been a staple of design, with some print versions dating back to over 100 years ago. But as design for … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

Overstock Hops On (Technology) Board

Posted on February 23, 2015 by bermanevansretail

Overstock is a popular online discount retailer that sells a wide range of name-brand merchandise. Recently, the company has sought to greatly expand and update its data-driven technology systems. According to Chief Marketer: “As everyone in retail and E-commerce is fully aware, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

Retailers Need to Understand “Proximity Marketing”

Posted on February 11, 2015 by bermanevansretail

Here’s another term for our retailing toolbox: proximity marketing. Do YOU know what this is and why we should grasp this concept? As Marketing Tech Blog explains it: “Proximity marketing is any system that utilizes location technologies to directly communicate … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , | 1 Comment