Overstock is a popular online discount retailer that sells a wide range of name-brand merchandise.

Recently, the company has sought to greatly expand and update its data-driven technology systems.

According to Chief Marketer:

“As everyone in retail and E-commerce is fully aware, changes abound within the industry. To accommodate these and future shifts while creating a personalized, data-driven methodology for meeting customers’ needs, Overstock needed to move to a data-driven marketing approach.” [It has!!]

Click the image to read about Overstock’s strategic technology changes.