Overstock Hops On (Technology) Board

Overstock is a popular online discount retailer that sells a wide range of name-brand merchandise.
Recently, the company has sought to greatly expand and update its data-driven technology systems.
According to Chief Marketer:
“As everyone in retail and E-commerce is fully aware, changes abound within the industry. To accommodate these and future shifts while creating a personalized, data-driven methodology for meeting customers’ needs, Overstock needed to move to a data-driven marketing approach.” [It has!!]
Click the image to read about Overstock’s strategic technology changes.



This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing and tagged , , , , , , , , . Bookmark the permalink.

1 Response to Overstock Hops On (Technology) Board

  1. Pingback: Retailing: From A to Z by Joel Evans | Marketin...

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