Have Banner Ads Lost Their Allure?

Each year, marketer spend millions of dollars on banner ads. With that in mind, a good question is: Do people actually look at these ads?
Recently, Canadian-based Prestige Marketing prepared a brief tongue-in-cheek infographic addressing the above question:
“Banner ads first appeared on the Web in 1994 and since then they have been used extensively over the Internet. They are made to be eye catching and impressive so that they create an urge in the visitors to click into their business. But, their mass production and misuse has caused viewers to be skeptical and unresponsive to them. Do people still fall for this attractive ad?”

 

 

This entry was posted in Part 3: Targeting Customers and Gathering Information and tagged , , , , , . Bookmark the permalink.

One Response to Have Banner Ads Lost Their Allure?

  1. Pingback: Have Banner Ads Lost Their Allure? | Retailing...

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