Tag Archives: success

The Top 10 Most Popular Posts at bermanevansretail.com

Posted on January 9, 2013 by bermanevansretail

For our SIX HUNDREDTH POST, we’ve decided to re-blog the 10 most popular stories that we have blogged about. Thanks for your support!! Will Intel’s Magic Mirror Change Apparel Shopping? Forever 21 Job Interview Tips Employees: A Key Costco Competitive Advantage Valuable Links Ten Consumer … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | Leave a comment

Showrooming Not Just Price-Driven

Posted on January 9, 2013 by bermanevansretail

Retailers have even more to be concerned about in their competition with online firms than consumers’ use of showrooming to learn about products in the store and then buy online for lower prices. According to research from the Kellogg School … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Starbucks’ $7 Coffee

Posted on January 8, 2013 by bermanevansretail

Starbucks has consistently offered a distinctive retail experience and a unique product mix — along with premium pricing. But, how much will customers be willing to pay for “just a cup of coffee”? Recently, Starbucks has set a new standard … Continue reading →

Posted in Part 1: Overview/Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment