Tag Archives: strategy

A Geotargeting Case Study

Posted on October 21, 2012 by bermanevansretail

Recently, Mandarin Oriental’s Miami luxury hotel hired iProspect to help it better target prospective customers. It used a location planning technique known as geotargeting to discover more about the surrounding area and better focus its promotion efforts. It also targeted Latin … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment

How FreshDirect Delivers Phone and Online Grocery Orders

Posted on October 17, 2012 by bermanevansretail

Ever consider how an online order is actually delivered, especially one involving a lot of perishables? Consider the case of FreshDirect (“Groceries Delivered Direct to Your Door.” According to a recent story in the New York Times: “Every day, thousands of … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , | Leave a comment

Benchmarking: It’s Essential to Compare Performance by Store Category

Posted on October 4, 2012 by bermanevansretail

As we noted in May, the Retail Owners Institute provides a number of measures of financial peformance for 55 different sectors of retailing. Here is why this topic is so important: “How can these benchmark numbers be used? First, for perspective.  … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , | Leave a comment