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Tag Archives: strategy
Ikea’s Optimistic Look at the Future
Ikea, the global, Swedish-based furniture and accessories chain, is nothing if not ambitious — even in this tough worldwide economy. According to Anna Molin, writing for the Wall Street Journal: “Ikea, the Swedish furniture giant, expects to increase revenue as … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged business model, customer expectations, furniture, global retailing, Ikea, location, merchandising, multichannel, opportunity, promotion, strategy, success, Sweden, trends
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The Container Store: From Start-Up to Industry Leader
As MSNBC reports: “The Container Store opened its doors in 1978 filled with products like colorful milk crates, straw baskets, and other organizational items. Since then, the company has opened locations from coast to coast. We sat down with co-founder … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career)
Tagged Container Store, customer dance, customer expectations, customer loyalty, employee training, entrepreneur, experiential retailing, strategy, success, tips, video
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Prepare Employees for the Expected — and the Unexpected
HELLO: HOPE YOU ARE ALL SAFE AND SOUND. We’re still without power, Internet, and phone. STAY SAFE! Things do not always go as planned. So, having contingency (back-up) plans is essential. As Robert Price notes: “Dealing with large crowds and … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged contingency planning, crisis management, planning, retail analytics, strategy, tips
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