Tag Archives: strategy

Amazon Prime: A Loyalty Program That Really Pays Offs

Posted on January 3, 2015 by bermanevansretail

As we’ve reported before, while some retailers get the value of strong customer loyalty programs, there are others that still don’t. The current king of retail loyalty programs is Amazon with its Amazon Prime. The effectiveness of Amazon Prime is noted … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 3 Comments

Fortune’s Top Ten Retail Stories of the Year

Posted on December 31, 2014 by bermanevansretail

Fortune magazine just released its list of the top ten retail stories for 2014. The events on the list are quite diverse. As Phil Wahba reports: “What a year it’s been in the world of retail. Activists took aim at plenty … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | Leave a comment

Global E-Tailing Is Booming: A New Report

Posted on December 6, 2014 by bermanevansretail

As have discussed before (see 1, 2, 3, 4, 5), global E-Commerce is now a massive worldwide phenomenon. There are opportunities virtually everywhere for the smart marketer. Lee Bogner — E-Commerce Solution Architect at Johnson & Johnson, digital communications leader, and … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment