Tag Archives: social media

Mastering Your Own Professional Brand Online

Posted on November 16, 2014 by bermanevansretail

As we have written several times (see, for example: 1, 2, 3, 4), developing, managing, and marketing  one’s self brand could be THE most important factor in career success. And now, one’s self brand must clearly and persuasively be communicated … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

How SMB Retailers Can Better Utilize Twitter

Posted on November 10, 2014 by bermanevansretail

Twitter keeps growing in popularity as a social media platform. According to its Web site, Twitter has “284 million monthly active users. 500 million Tweets are sent per day. 80% of Twitter active users are on mobile. 77% of accounts are outside the U.S. Twitter … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

Let’s Support Real Heroes!

Posted on November 3, 2014 by bermanevansretail

Here are two heartwarming and poignant stories about the best of us! We can all do better. Evans on Marketing We can all be responsible members of society and give back to the community. This is NOT a post about … Continue reading →

Posted in Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 1 Comment