Tag Archives: small firm

Small Business Saturday Is BIG for Local Retailers

Posted on November 26, 2014 by bermanevansretail

Nestled in between Black Friday and Cyber Monday is a newer shopping promotion called “Small Business Saturday.” It generates several billion dollars in revenues annually. Founded by American Express in 2010, this shopping day is intended to promote the importance … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | Leave a comment

Social Media Use on the Rise for Small and Medium Firms

Posted on October 11, 2014 by bermanevansretail

With the immense popularity of social media, more and more SMBs (small and medium-sized businesses) are now using such media. It’s not just for the big retailers anymore. According to BIA/Kelsey’s most recent “Local Commerce Monitor” (July 2014), which is … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment