Tag Archives: shopping

More on Studying Men as Shoppers

Posted on May 13, 2013 by bermanevansretail

A lot of attention has been devoted to the power and characteristics of women shoppers — and rightfully so. Click here, for example. But, most retailers also need to enhance their knowledge base regarding men as shoppers. With that in … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

Better Using In-Store Data

Posted on May 9, 2013 by bermanevansretail

What often separates high-performing retailers from low-performance retailers is the quality of the customer and other data that they collect, analyze, and use to guide their strategy. As recently reported by RetailNext: “In a challenging time for retail, many brick-and-mortar … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

How the Music Industry Has Changed

Posted on May 8, 2013 by bermanevansretail

As we know, the music industry has changed dramatically in recent years. Check out this animated timeline from Digital Music News. What does this timeline mean from the perspective of music retailers and their merchandising strategies?     Post suggested … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment