Tag Archives: shopping

Today’s Path to Purchase Is Faster Than Ever

Posted on April 2, 2014 by bermanevansretail

As the consumer purchase process speeds up, retailers need to act accordingly. According to Parago, an expert in consumer incentives and engagement: “With consumers embracing the omnichannel, the path to purchase is accelerating. Today’s retailers need faster ways to compete … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

The Best in Interactive Technology and Digital Signage

Posted on March 20, 2014 by bermanevansretail

The nonprofit Digital Screenmedia Association recently announced its annual DSA Industry Excellence Awards for digital signage, mobile, and self-service kiosk technology. As reported by Selfserviceworld.com: “The awards covered a wide spectrum, ranging from educational digital signage kiosks in a children’s park to … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 2 Comments

Small Businesses Now More Social

Posted on March 9, 2014 by bermanevansretail

Over the last few years, we’ve seen most major businesses get involved with social media, while smaller firms have lagged behind. Now, according to LinkedIn, social activities are on the rise among small firms as well: “Leading a small business … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment