Tag Archives: Parago

Today’s Path to Purchase Is Faster Than Ever

As the consumer purchase process speeds up, retailers need to act accordingly. According to Parago, an expert in consumer incentives and engagement: “With consumers embracing the omnichannel, the path to purchase is accelerating. Today’s retailers need faster ways to compete … Continue reading

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Consumers Still Want Deals

Shoppers’ interest in deals is still strong despite some mixed signs of economic growth. Many people are unlikely to turn away from this shopping approach any time soon. As Patricia O’Dell writes in Promo: “Whether or not the economy is improving … Continue reading

Posted in Part 6: Merchandise Management and Pricing | Tagged , , , | Leave a comment