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Tag Archives: Parago
Today’s Path to Purchase Is Faster Than Ever
As the consumer purchase process speeds up, retailers need to act accordingly. According to Parago, an expert in consumer incentives and engagement: “With consumers embracing the omnichannel, the path to purchase is accelerating. Today’s retailers need faster ways to compete … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer service, experiential retailing, Parago, path to purchase, shopping, trends
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Consumers Still Want Deals
Shoppers’ interest in deals is still strong despite some mixed signs of economic growth. Many people are unlikely to turn away from this shopping approach any time soon. As Patricia O’Dell writes in Promo: “Whether or not the economy is improving … Continue reading
Posted in Part 6: Merchandise Management and Pricing
Tagged customer expectations, deal, Parago, pricing
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