Today’s Path to Purchase Is Faster Than Ever

As the consumer purchase process speeds up, retailers need to act accordingly.
According to Parago, an expert in consumer incentives and engagement: “With consumers embracing the omnichannel, the path to purchase is accelerating. Today’s retailers need faster ways to compete for customers who are making decisions in shorter time frames. The key to closing more sales as deal-seeking speeds up? Limited-time dynamic discounts that create a sense of urgency.”
Click the image to an informative report from Parago.



This entry was posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , . Bookmark the permalink.

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