Tag Archives: shopping

Retail Shopping: Mother’s Day Vs. Father’s Day

Posted on May 22, 2014 by bermanevansretail

We all know that Mother’s Day is a huge retail shopping event. But how big is Father’s Day? Before reading the rest of this post, consider this question: Annually, by what percentage, are Mother’s Day sales revenues higher than Father’s … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

What Factors Most Influence Purchase Decisions?

Posted on April 25, 2014 by bermanevansretail

As Anum Hussain, an inbound marketing manager for the inbound sales division of HubSpot, writes: “The way people buy products and services online has dramatically changed over the years — and these days, the customer has more power than ever. To understand … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 3 Comments

Some Shoppers Still Like Small Retailers — A Lot!

Posted on April 21, 2014 by bermanevansretail

Although this is the era of huge retailers, many shoppers still like patronizing small companies — even though large firms account for most retail sales revenues. As reported by eMarketer: “U.S. consumers are choosing small businesses because of the personalized … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning | Tagged , , , , , , , , , | 1 Comment