Tag Archives: shopping

Better Communicating with Loyal Customers

Posted on April 7, 2015 by bermanevansretail

TIPS FOR BETTER RETAILING: “Better Communicating with Loyal Customers” by Joel R. Evans and Barry Berman    In this post, we resume our discussion about gaining more loyalty and patronage from current customers. The focus is on communicating with ongoing customers. … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

A Fun Quiz: What Is YOUR Shopping Personality?

Posted on March 26, 2015 by bermanevansretail

Do you like/love to shop — or hate to shop? Do you spend time comparison shopping — or buy whatever is readily available? Are you an impulse shopper drawn to sales and special displays — or a careful planner who … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , , , | 1 Comment

How Should Retailers “Connect” with College Students?

Posted on January 28, 2015 by bermanevansretail

Retailers today recognize the enormous buying power of college students and very much want to gain their attention and patronage. But are retailers able to “connect” with college students through media channels which they most favor? As eMarketer puts it: … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment