Tag Archives: segmentation

Listening to Your Customers

Posted on September 3, 2012 by bermanevansretail

It is pretty hard to serve customers properly unless we are listening to them — and communication is definitely a two-way street. As Cynthia Clark writes in 1to1 Magazine: “Listening to customers is a must. However, listening isn’t enough. Organizations … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , , | Leave a comment

The World’s Booming Dynamo of Online Shopping: Asia-Pacific

Posted on August 20, 2012 by bermanevansretail

Even with a population representing only 5 percent of the people worldwide, North American consumers have always led the way with the highest regional market share of global online shopping. However, as eMarketer reports, in 2013, Asia-Pacific consumers will begin … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

U.S. Grocery Shopper Trends for 2012

Posted on August 13, 2012 by bermanevansretail

Each year the Food Marketing Institute (FMI) publishes a variety of research materials, some free and some for a fee. If you are interested in grocery shopping trends, the FMI has made available for free a 53-minute Webinar (with many … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , | 4 Comments