Tag Archives: segmentation

We Just Hit 500 Posts!

Posted on October 12, 2012 by bermanevansretail

We hope you are finding this blog to be lively, informative, and worth repeated visits. If you have not yet done so, PLEASE sign up to follow the blog. Just enter your E-mail address and click “Follow.” Thanks!!!!!!!!!!!!!!!!!!!!!!!!!! And — … Continue reading →

Posted in Global Retailing, Online Retailing, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment

India Warms to Foreign Retailers

Posted on October 10, 2012 by bermanevansretail

Although India has the second-largest population in the world with more than 1.2 billion people, until recently foreign retailers were allowed to operate there on a very limited basis. Now, this is beginning to change as India loosens its regulations … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

What Are Optimal Prices for a Retailer?

Posted on October 6, 2012 by bermanevansretail

A key decision for retailers involves setting the proper prices. If prices are too low, then profit margins suffer. If prices are too high, shoppers may patronize competitors. Thus, it is crucial to set “optimal” prices and enact the proper balance … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment