Tag Archives: segmentation

Insights from Sam’s Club’s Vice-President of Merchandising

Posted on March 4, 2013 by bermanevansretail

Charles Redfield, Sam’s Club executive vice-president of merchandising, described some of the major business and career lessons that he has learned at a recent meeting of the Economic Club of Phoenix. As reported by the W.P. Carey School of Business at Arizona … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Shopping Smarter at J. Crew

Posted on February 25, 2013 by bermanevansretail

Retailers have a lot of behind-the-scenes tactics in which they engage to stimulate customer shopping. Recently, Businessweek reported on some of the tactics utilized by J. Crew to simulate shoppers in the store. This story has a lot of tips … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | 4 Comments

When Do Consumers Shop? (Hint: Many Do While at Work)

Posted on February 16, 2013 by bermanevansretail

As we know, the Internet has dramatically changed the shopping behavior of lots of people. But employers may not be pleased by one big shift in shopping: the number of people who purchase online while they are supposing to be … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | 1 Comment