Tag Archives: SAP

Making Stores and Virtual Stores More Collaborative

Posted on July 5, 2014 by bermanevansretail

As we have noted before (click here, for example, 1, 2, 3), seamless multichannel retailing is challenging.  To provide more guidance, Knowledge@Wharton and SAP have collaborated on a new report: Harmonize Physical, Virtual Stores to Lift Sales:  “Imagine the owner … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Better Understanding Big Data

Posted on February 13, 2014 by bermanevansretail

As we know, “big data” is more important than ever for retailers today. However, the process for gathering, compiling, and analyzing such data is complex. Thus, good software and integrated systems are keys to getting the most out of big … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | 2 Comments

SAP Retail Execution Demonstration

Posted on June 25, 2012 by bermanevansretail

Param Kahlon, VP of SAP Labs, Enterprise Mobile Applications, provides a demo of the SAP Retail Execution mobile app on an iPhone highlighting how merchandisers use the application to manage accounts, contacts, and retail visits to improve the customer experience … Continue reading →

Posted in Part 5: Managing a Retail Business, Technology in Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment