Tag Archives: retailing

Listening to Your Customers

Posted on September 3, 2012 by bermanevansretail

It is pretty hard to serve customers properly unless we are listening to them — and communication is definitely a two-way street. As Cynthia Clark writes in 1to1 Magazine: “Listening to customers is a must. However, listening isn’t enough. Organizations … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , , | Leave a comment

FIFTY Social Media Tips!

Posted on August 25, 2012 by bermanevansretail

Vocus provides an integrated marketing and public relations software suite that “combines social marketing, search marketing, E-mail marketing, and publicity into a comprehensive solution to help businesses attract, engage, and retain customers.” The company has published a series of white … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 2 Comments

Conflict Minerals: Legal Vs. Ethical Retailing

Posted on August 24, 2012 by bermanevansretail

According to Wikipedia, conflict minerals are “mined in conditions of armed conflict and human rights abuses, notably in the eastern provinces of the Democratic Republic of the Congo, by the Congolese National Army, and various armed rebel groups, including the … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | Leave a comment