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Tag Archives: promotion
What Do Shoppers Want?
Here is a very descriptive infographic that focuses on the future of retailing from a consumer perspective. by Column Five Media. Check out our data visualization blog.
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing
Tagged display, infographic, location, merchandising, multichannel, online shopping, opportunity, planning, promotion, shoppers, shopping, trends
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Retailers Retooling Holiday Layaway Plans for 2012
Retailers are expecting (hoping?) for a better 2012 holiday season after a slow several years. They are planning for post-recession shopping behavior. According to Alec Foege, writing for JWT Intelligence: “Back in 2009, Kmart and Sears revived the old Christmas layaway concept, … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Best Buy, credit, customer expectations, customer service, holiday, JWT Intelligence, Kmart, layaway, multichannel, opportunity, planning, promotion, recession, Sears, segmentation, shoppers, shopping, Toys "R" Us, Wal-Mart
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A Toys “R” Us Tablet for Kids
Toys “R” Us recently announced that it would be introducing its own tablet for kids, exclusive to TRU, into the already crowded marketplace. As Ann Zimmerman reported for the Wall Street Journal: “In a bid to battle the ‘showrooming’ phenomenon … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together
Tagged experiential retailing, kids, merchandising, opportunity, planning, pricing, promotion, segmentation, shoppers, tablet, toy, Toys "R" Us, trends, TRU
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