Tag Archives: promotion

Singles’ Day in China: Records Fall

Posted on November 13, 2014 by bermanevansretail

Singles’ Day in China is a huge event. And while it may be hard for us to believe, Singles’ Day dwarfs Cyber Monday for sales volume by a ratio of nearly 3 to 1. What is Singles’ Day? Each year, … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

How SMB Retailers Can Better Utilize Twitter

Posted on November 10, 2014 by bermanevansretail

Twitter keeps growing in popularity as a social media platform. According to its Web site, Twitter has “284 million monthly active users. 500 million Tweets are sent per day. 80% of Twitter active users are on mobile. 77% of accounts are outside the U.S. Twitter … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

Is “Free Shipping” Really “Free”?

Posted on November 2, 2014 by bermanevansretail

We know that more shoppers today are price-conscious and more of them are likely to comparison shop. One aspect of price that customers are quite interested in is free shipping of online orders. But “free shipping” has two components that … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 2 Comments