Tag Archives: price

When Is a “Sale” a Sale?

Unfortunately, many retailers misuse the term “sale”. And shoppers are often persuaded that a product is on sale even when it isn’t. [For our holiday shopping tips, please click here.] As noted in Evans and Berman’s Marketing in the 21st … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 3 Comments

In-Store Price Comparisons by Ethnicity/Race

Here are the results of some recent research on U.S. shoppers’ in-store price comparisons, as reported by eMarketer. Comparisons differ significantly be ethnicity and race: “Hispanic millennials are big spenders when it comes time to grocery shop. March 2015 polling … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Are Retail Pricing Strategies Out of Control?

Recently, we wrote about many restaurants making their menus too complicated, thus leading to significantly slower service and too many choices. Now, we have a related question: Do some retailers offer too many prices for their product assortment? In many … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | 2 Comments