Tag Archives: positioning

Mastering Your Own Professional Brand Online

Posted on November 16, 2014 by bermanevansretail

As we have written several times (see, for example: 1, 2, 3, 4), developing, managing, and marketing  one’s self brand could be THE most important factor in career success. And now, one’s self brand must clearly and persuasively be communicated … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

McFresh from McDonald’s

Posted on July 13, 2013 by bermanevansretail

As we have reported before, the new McDonald’s McWrap is a very important addition to the fast food chain’s menu and its attempt to lure more young adults. Now, the McWrap is the subject of a July 2013 Businessweek cover story … Continue reading →

Posted in Part 1: Overview/Planning, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Men’s Wearhouse: Is Firing the Face of the Company a Good Idea?

Posted on June 23, 2013 by bermanevansretail

George Zimmer founded the  Men’s Wearhouse about 35 years ago. And he regularly appeared in the company’s TV ads beginning in 1985. He was truly the voice of Men’s Wearhouse as it grew into a nearly 1,250 unit chain. So, publicly, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment