Tag Archives: planning

Retail Banks Doing Better at Digital

Posted on April 30, 2015 by bermanevansretail

Many retail banks have adopted digital tools to enhance their level of customer service. They are often quite effective in these efforts. As Cognizant observes: “To compete effectively, banks must fully adopt digital technologies to enhance customer experience, by providing … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

The Psychology Behind the Online Consumer Checkout

Posted on April 29, 2015 by bermanevansretail

What aspects of consumer psychology should we be aware of when our company is engaged in online retailing? Take a look at this infographic from Great Britain’s 360vouchercodes.co.uk. Consumer Psychology & The E-Commerce Checkout  

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment

Making Service Bookings More Efficient

Posted on April 28, 2015 by bermanevansretail

One challenge for service retailers is smoothing out their customer traffic so as to maximize the efficient use of the firms’ available time. Now, this can be done through online software applications. One such application is from WooCommerce: “What’s the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment