Tag Archives: planning

What’s Happening with Virtual Assistants?

Posted on January 23, 2017 by bermanevansretail

Over the last year, artificial intelligence (AI) personal assistants have become BIG!! The leading ones are (alphabetically): Alexa from Amazon, Cortana from Microsoft, Google Assistant, and Siri from Apple. These AI options can answer questions, play music, give directions, tell … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Our Attention Span Is Less Than a Goldfish

Posted on January 19, 2017 by bermanevansretail

Consider these observations from Vikas Agrawal, writing for CustomerThink: “Did you know that humans now have shorter attention spans than goldfishes? A 2015 study conducted by Microsoft in Canada showed that the average attention span of humans has decreased by 4 seconds … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment

Self-Branding for Professional Success: A Primer

Posted on January 10, 2017 by bermanevansretail

Want to learn more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , , , , | 1 Comment