Tag Archives: planning

Starbucks and GIS

Posted on September 17, 2012 by bermanevansretail

Starbucks is using technology-driven GIS (geographic information systems) to best assess the promise of retail locations. Click the Starbucks’ icon to learn more from GIS firm Esri.

Posted in Part 4: Store Location Planning, Technology in Retailing | Tagged , , , , , , , , | Leave a comment

Retailers Retooling Holiday Layaway Plans for 2012

Posted on September 16, 2012 by bermanevansretail

Retailers are expecting (hoping?) for a better 2012 holiday season after a slow several years. They are planning for post-recession shopping behavior. According to Alec Foege, writing for JWT Intelligence: “Back in 2009, Kmart and Sears revived the old Christmas layaway concept, … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

A Toys “R” Us Tablet for Kids

Posted on September 14, 2012 by bermanevansretail

Toys “R” Us recently announced that it would be introducing its own tablet for kids, exclusive to TRU, into the already crowded marketplace. As Ann Zimmerman reported for the Wall Street Journal: “In a bid to battle the ‘showrooming’ phenomenon … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | 2 Comments