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Tag Archives: planning
Starbucks’ $7 Coffee
Starbucks has consistently offered a distinctive retail experience and a unique product mix — along with premium pricing. But, how much will customers be willing to pay for “just a cup of coffee”? Recently, Starbucks has set a new standard … Continue reading
Posted in Part 1: Overview/Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Costa Rica Finca Palmilera, customer expectations, customer loyalty, customer service, experiential retailing, opportunity, planning, pricing, Starbucks, success
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Knowing When to Close Up Shop
One of the most painful decisions for any retailer involves deciding whether or not to shut down a business. This is especially true for an entrepreneur who has given his or her all to keep the business running. According to … Continue reading
What’s Ahead in 2013
JWT has just released its “100 Things to Watch in 2013″ report. Click the image to access the slideshow – lots of interesting stuff here!
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing
Tagged 2013, customer expectations, entrepreneur, experiential retailing, JWT, merchandising, opportunity, planning, promotion, segmentation, shopping, technology, trends
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