Tag Archives: Philippines

7 KFC Video Ads From Around the World

Posted on July 6, 2016 by bermanevansretail

KFC has really stepped up its advertising strategy — and not just in the United States. Here are a selection of ads from around the world. We feature YouTube ads from SEVEN countries here. From the USA YouTube Channel: There is … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | Leave a comment

SSI Group: A State-of-the-Art Philippine Retailer

Posted on April 5, 2016 by bermanevansretail

SSI Group is a Philippine retailer that describes itself in this way: SSI Group is the leading specialty retailer in the Philippines with an extensive portfolio of established international brands [including Payless Shoesource]. Our portfolio caters to all aspects of … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment