Tag Archives: opportunity

Is It Too Early to Plan for the 2014 Holiday Season? NO!

Posted on March 27, 2014 by bermanevansretail

Even though many retailers are still redeeming gift cards and processing customer returns from holiday 2013, it is time to be planning for holiday 2014. It is not too early. As Newgistics says: “Preparing a holiday 2014 strategy can require looking … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | 1 Comment

Express Is on the E-commerce Fast Track

Posted on March 19, 2014 by bermanevansretail

Express has been an online innovator for quite a while, especially with social media. The retailer has more than 4.5 million likes on Facebook — where it regularly offers special deals and products for sale. During 2013, its E-commerce revenues rose by … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

What Are the Most Important Factors for Multichannel Shoppers?

Posted on March 17, 2014 by bermanevansretail

As more retailers embrace multichannel operations, it is important for them to determine the key factors that drive multichannel shoppers. According to eMarketer: “Omnichannel efforts are important, but not necessarily a top priority for retailers. In a Shop.org survey conducted … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment