What Are the Most Important Factors for Multichannel Shoppers?

As more retailers embrace multichannel operations, it is important for them to determine the key factors that drive multichannel shoppers.
According to eMarketer: “Omnichannel efforts are important, but not necessarily a top priority for retailers. In a Shop.org survey conducted by Forrester Research in Q4 2013, just over one-quarter of respondents considered things like new order management systems and in-store pickup to be leading initiatives for 2014. These capabilities ranked fourth behind mobile (53%), site overhaul (46%), and marketing (36%).”
Take a look at the following chart based on Forrester’s research with regard to the importance of various services to multichannel shoppers in a number of countries. Click the chart to read more from eMarketer.


This entry was posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together and tagged , , , , , , , , , , , . Bookmark the permalink.

1 Response to What Are the Most Important Factors for Multichannel Shoppers?

  1. Pingback: Making Stores and Virtual Stores More Collaborative | Retailing: From A to Z by Joel Evans

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