As more retailers embrace multichannel operations, it is important for them to determine the key factors that drive multichannel shoppers.
According to eMarketer: “Omnichannel efforts are important, but not necessarily a top priority for retailers. In a Shop.org survey conducted by Forrester Research in Q4 2013, just over one-quarter of respondents considered things like new order management systems and in-store pickup to be leading initiatives for 2014. These capabilities ranked fourth behind mobile (53%), site overhaul (46%), and marketing (36%).”
Take a look at the following chart based on Forrester’s research with regard to the importance of various services to multichannel shoppers in a number of countries. Click the chart to read more from eMarketer.