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Tag Archives: opportunity
Today’s Outlet Stores: Are They TOO Popular?
Outlet stores (and shopping centers) have been around for decades. When they first opened, they sometimes occupied old factory buildings, focused on end-of-season merchandise and irregulars, and located miles away from traditional retailers so as not to hurt their retailers’ … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Coach, competition, customer expectations, inventory management, location, Macy's, merchandising, Neiman Marcus, Nordstrom, online shopping, opportunity, outlet mall, outlet store, pricing, Saks, strategy, trends
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Social Media Use on the Rise for Small and Medium Firms
With the immense popularity of social media, more and more SMBs (small and medium-sized businesses) are now using such media. It’s not just for the big retailers anymore. According to BIA/Kelsey’s most recent “Local Commerce Monitor” (July 2014), which is … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged BIA/Kelsey, customer expectations, experiental retailing, Facebook, infographic, medium firm, opportunity, planning, retail analytics, small firm, social media, trend, trends
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Understanding the Social Media Platforms You Use
It is not just consumers (people) who need to understand and utilize the proper style and good manners with each social media platform. This is also true for businesses! Proper style and etiquette will enable us all to make our … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer loyalty, customer service, etiquette, experiential retailing, good manners, infographic, multichannel, opportunity, planning, social media, tips, trends, trus
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Retailing: From A to Z 