Tag Archives: opportunity

Power Retailing Can Be Applied by Small Firms

Posted on June 21, 2016 by bermanevansretail

TIPS FOR BETTER RETAILING: “Power Retailing: Not Just for Large Firms” by Joel R. Evans and Barry Berman  Business Week first popularized the term power retailing more than 25 years ago in citing the competitive advantages of certain large chains: They … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

The Dollar Shave Club: Ads to Drive Business

Posted on June 17, 2016 by bermanevansretail

Over the last several years, the Dollar Shave Club has revolutionized the way that shaving items are sold. Since its inception, the DSC has generated hundreds of millions of dollars in sales. And its success has generated new online competition, … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

Tips for Making a Move from a Bad Career Track

Posted on June 13, 2016 by bermanevansretail

We all aspire to great careers — with jobs that we find fulfilling, that have cooperative workmates, that have bosses who respect us and our abilities, that have the potential for upward mobility, and that compensate us fairly. So, happens … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , | 1 Comment