Tag Archives: online shopping

Using Prices as a Segmentation Tool

Posted on September 8, 2012 by bermanevansretail

Mark Stiving, writing for Upstream Commerce, offers a lot of useful tips for using prices as differentiators for different shoppers. Here are some highlights from a recent Stiving article: “Are you tracking what each customer buys? Are you using that … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Kindlemania?

Posted on September 7, 2012 by bermanevansretail

This week, Amazon made a major announcement of a new series of Kindle Fires and Kindles through the media and at its Web site. And NPD offered its take on this. Read the announcement and the commentary beneath it. After analyzing the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Retailers Adopt Fast-Changing Online Prices

Posted on September 5, 2012 by bermanevansretail

From the Wall Street Journal: “It used to be only airfares that changed every minute. But now, prices of everything from clothing to toilet paper are fluctuating dramatically online. Julia Angwin explains on The News Hub.” Click on the image … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , | 1 Comment