Tag Archives: multichannel

What Are the Most Important Factors for Multichannel Shoppers?

Posted on March 17, 2014 by bermanevansretail

As more retailers embrace multichannel operations, it is important for them to determine the key factors that drive multichannel shoppers. According to eMarketer: “Omnichannel efforts are important, but not necessarily a top priority for retailers. In a Shop.org survey conducted … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment

Small Businesses Now More Social

Posted on March 9, 2014 by bermanevansretail

Over the last few years, we’ve seen most major businesses get involved with social media, while smaller firms have lagged behind. Now, according to LinkedIn, social activities are on the rise among small firms as well: “Leading a small business … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

Pizza Chains Stepping It Up

Posted on March 6, 2014 by bermanevansretail

We’ve seen a lot of innovations and creative marketing among the leading pizza chains. For example, Domino’s has improved its online ordering capabilities and aggressively promotes this as more convenient than in-store ordering. As with all Pizza chains, Papa John’s … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , | 1 Comment