Tag Archives: multichannel

Multichannel Merchant’s New Study of Global E-Commerce

Posted on August 13, 2014 by bermanevansretail

Due to its growing importance, we have posted several times about the changing face of global E-commerce (see, for example, 1, 2, 3). According to Mike O’Brien, writing for Multichannel Merchant (MCM): “If you’re a merchant and you’re not engaged in global E-commerce, … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | 3 Comments

A Video Interview with Devin Wenig, President of eBay Marketplaces

Posted on August 10, 2014 by bermanevansretail

McKinsey’s Simon London recently sat down for an extended interview with Devin Wenig, President of eBay Marketplaces. In the interview, Wenig discussed the effects of digitization on traditional retailers, the status of bricks-and-mortar stores, the evolving shopping experience, and the use … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , | 1 Comment

How Brands Can Do Better on Vine

Posted on July 25, 2014 by bermanevansretail

Vine is for retailers too! Evans on Marketing Vineis “the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.” It has about … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , | 1 Comment