Tag Archives: multichannel

Young Guns Now Leading Burger King

Posted on August 20, 2014 by bermanevansretail

For most of its history, Burger King has  lagged well behind McDonald’s in the fast-food burger wars. This is a major reason why the company has had 21 chief executive in the 60 years since Burger King’s founding. Now, the firm has … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , , , | 2 Comments

IBM’s 2014 Online Retail Holiday Readiness Report

Posted on August 17, 2014 by bermanevansretail

As online and multichannel retailers intensify their already-underway preparations for the 2014 holiday shopping season, they should take a look at a new report from IBM. According to the IBM report: “A prosperous 2014 holiday season appears to be in … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | 1 Comment

Amazon Battles On

Posted on August 14, 2014 by bermanevansretail

As the world’s largest book seller and online merchant, Amazon is never afraid to flex its muscles with regard to its suppliers. So, this question comes into play: Is Amazon acting as an advocate for lower consumer prices (as the … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 2 Comments