Tag Archives: multichannel

Supercharging Up Multichannel Efforts

Posted on June 8, 2015 by bermanevansretail

As we know, at this point in time, millions of firms are engaged in multichannel (omnichannel) retailing. Some do it very well; others can still do better — especially with creating seamless experiences for shoppers. According to Wiser (a company that … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , | 1 Comment

When Do Shoppers Prefer Self-Checkouts?

Posted on June 5, 2015 by bermanevansretail

As we wrote a while ago, self-checkouts are here to stay. However, their popularity among shoppers varies greatly by retail format and in-store buying situation. Recently, Retale conducted a large-scale study on self-checkouts. As summarized by eMarketer: “When it comes … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , | 1 Comment

Dealing with the Age of Disruption

Posted on May 28, 2015 by bermanevansretail

Consulting firm PWC calls this retail era “the age of disruption.” And PWC has done a lot of research to determine the characteristics of this era, their implications, and how to deal with them. Recently, PWC completed a major survey of … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , | 3 Comments