Tag Archives: multichannel

The Boom in Location Tagging: An Opportunity for Retailers

Posted on August 27, 2012 by bermanevansretail

It is certainly time for retailers to better understand how people are using location tagging via their mobile devices — and to act appropriately in driving more of those people to their stores. As reported by eMarketer: “Mobile audience media … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment

Cross-Channel Retailing: A Special Report

Posted on August 23, 2012 by bermanevansretail

Click the image below to access a new report on the multiple touchpoints involved with retailing today. This is a topic about which one can never learn enough! As the report notes: “The terms multi-channel, cross-channel, and omni-channel are used … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , | Leave a comment

Multichannel Merchant’s 2012-2013 Outlook for E-Commerce

Posted on August 17, 2012 by bermanevansretail

Multichannel Merchant’s 2012-13 E-Commerce Outlook Report, sponsored by MarketLive, can “help evaluate, benchmark, and plan your digital strategies including social media, E-mail, search, online advertising, Web design & usability, mobile, tablet,  and more.” Click the image to access the 10-page report.   … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment