Tag Archives: merchandising

Pricing Consistency Across Multiple Channels

Posted on May 30, 2013 by bermanevansretail

In this multichannel world of retailing, consistency is one of the key factors in shoppers’ attitudes toward a firm. The easiest area to measure with regard to the consistency across channels is pricing, since this is so concrete and observable. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Tips for Designing Window Displays

Posted on May 27, 2013 by bermanevansretail

Window displays are important tools with regard to creating and sustaining a store’s image, the perception of its trendiness, and so forth. As John Coulter writes for Target Shop Talk: “A window with little in it is clearly missing a trick. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

Von Maur Looking to Become a National Department Store Chain

Posted on May 26, 2013 by bermanevansretail

Von Maur is a very popular Midwestern U.S. department store chain with a loyal customer following. Now, the chain has more ambitious plans to expand its geographic coverage. Recently, Von Maur was the subject of a Chain Store Age cover … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 2 Comments