Tag Archives: merchandising

Vending Machines Are Smart, Too

Posted on September 30, 2014 by bermanevansretail

Smartphones represent just one of the intelligent technologies available to consumers. Smarter-and-smarter vending machine technology is also enhancing the shopping experience. As Fresh INFOS reports: “Today, a lot of manufacturer companies are testing out new and improved vending machines with touch screen … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment

Today’s Informed Purchase Journey

Posted on September 26, 2014 by bermanevansretail

Informatica is a large independent provider of data integration software. As the company notes: “Complete, reliable, and attractive information – across every channel – is the key to a great customer experience and better sales. It’s hard to keep up … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

The Digital Collaboration Playbook of 13 Retail Leaders

Posted on September 24, 2014 by bermanevansretail

The latest issue of Shopper Marketing includes the “Shopper Marketing Digital Collaboration Playbook.” This is the Path to Purchase Institute’s: “first attempt to catalog the numerous ways that top retailers are using new tools to communicate with shoppers along the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment